
CASE 01 · IP & CONTENT SYSTEM
From one mascot to a repeatable content pipeline
Follow the asset pack, acceptance sample, human review and automation decisions behind Xiaoye's English-learning posts.
Three real projects. Three routes from a human idea to a deliverable product. Open a case, inspect the decisions, and identify where human judgment changed the outcome.


Follow the asset pack, acceptance sample, human review and automation decisions behind Xiaoye's English-learning posts.

A 30-second English video grows into interactive lessons, a five-level content matrix and a personalised learning space.

See how decisions, negotiation, dual-expert review and repeated feedback turned a fun prototype into a teachable game.
Each case presents the human decisions, failed attempts, negotiations and revisions behind the final product.